New page in Portuguese

31 08 2012

Hi there,

If you follow my blog you might have received an email with a post in a weird language. It is not an error. I have just launched a new page in Portuguese. The blog will remain in English as a main language, but for the Portuguese community I will be providing posts in Portuguese too.

So let’s get connected!!!!


Sejam super bem vindos a nossa pagina em português

31 08 2012

Oi pessoal,

A pedido de várias pessoas que curtem o meu blog, é com muito orgulho que apresento essa página dedicada ao público de língua portuguesa. Sei que nem todo mundo fala inglês e artigos em português vão com certeza nos aproximar mais.

Se você curtiu essa ideia, não deixe de compartilhar com seus amigos para que possamos divulgar mais ideias sobre sustentabilidade. É importante que tenhamos consciência de que juntos podemos sim mudar muita coisa nesse mundo. Muita gente vai me achar ingênua, mas eu acredito sim que podemos mudar nossas atitudes para que no futuro nossos filhos possam viver em um mundo com menos poluição, desmatamento, catástrofes naturais e também com menos problemas de saúde ligados ao meio ambiente.

O blog continuara em inglês, mas teremos à partir de agora essa página em português onde eu espero possa ser uma plataforma de troca de ideias. Espero que curtam e divulguem por aí essa ideia: SUSTENTABILIDADE vem que vem com tudo!!!!

Crush the bottle!

31 08 2012

Many brands are investing in sustainable packaging. This year Crystal the water brand from Coca Cola Brazil has launched their new bottle made with 20% less volume PET plastic. Chemicals and Petroleum products are usually used to produce PET. The Crystal bottle is manufactured using PET plastic that contains 30% sugar cane. Thanks to the new process and technologies used, Coca Cola claims that carbon emissions are reduced by 20%.

Eco-friendly water bottle

Another advantage of the design of the new bottle is that you can crush it once you finish drinking. This crushable bottle takes 37% less volume than a conventional water bottle making it easier to be transported and stocked by companies that collect and recycle PET packaging.

The idea of this kind of packaging in the beverage industry is not new. In 2009 Coca Cola launched Plantbottle Technology in Japan. The technology also uses plants in the production process to reduce carbon the materials carbon footprint.

The Crystal brand says “We did our job producing and implementing a new bottle more environmentally friendly, now it is up to the consumers to crush the bottle after use and help to reduce the volume of the recycled waste”. Eco friendly bottle

The brand invites people to participate to projects involving recycling around Brazil. The country is considered as a leader in recycling in South America but has a very long way to go.

The marketing team from the Brazilian brand Crystal also came up with a great campaign that says “Crush it, make a wish and attract good vibes”. This slogan suits Brazilian culture. We love things where you have to make a wish.

It is inspiring to see more and more brands investing in sustainable packaging.

Click here to watch the video and understand more about the PlantBottle technology.



Let’s do something good!

26 08 2012

Looking for new glasses? Do you live in USA or Canada? So why not contribute to the Warby Parker project: “Buy a pair, give a pair”? For every pair of glasses that you buy, they provide a pair of glasses to someone in need.

Approximately one billion people don’t have access to affordable glasses. Poor vision can cause severe learning difficulties at school, find a job or simply perform in the everyday life. Warby Parker helps people to find clear vision and it has a real impact into people’s life. Moreover the company is carbon neutral! So I totally support the cause sharing their website in my blog and I hope you will also share it with your friends. A great project like this deserves attention and support.

Is this the legacy you will leave to your children?

17 08 2012

Every day, 2 million tons of human waste are disposed of in water courses.

This slideshow requires JavaScript.

Water is the primary medium through which climate change impacts the earth’s ecosystem and people. In developing countries, 70 percent of industrial wastes are dumped untreated into waters where they pollute the usable water supply.

Climate change is predicted to have a whole range of impacts on water resources. Variation in temperature and rainfall may affect water availability, increase the frequency and severity of floods and droughts, and disrupt ecosystems that maintain water quality.

We know that, but why are we still witnessing images like these?


Source: Intergovernmental Panel on Climate Change (IPCC) and World Water Assessment Programme (WWAP)



What about Carbon Offsets?

13 08 2012

Carbon Offset



Why eating local?

13 08 2012

from Green Up website


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