H&M is investing in sustainable fabrics

13 07 2012

I am glad to see that big fashion brands such as H&M are introducing sustainable materials in their products. I am still quite skeptical regarding their prices. How can they sell their products so cheap and provide good work conditions in their factories? I know they produce in large scale, but is the volume enough for them to make money and to provide good working conditions? I am not sure, but at least they seem care about the environment.

As consumers we have access to information that we never had before. Internet has contributed a lot to this. Many consumers also care about where and how goods are produced, what the working conditions are and what environmental effects the manufacture can cause. We have the power to contribute to the success or failure of a product.

The marketing department of H&M understood that consumers today have voice and they are broadcasting this viral campaign talking about their sustainable actions. In my view using social media marketing is a very good way to get in touch with customers and improve the brand image. I would say touch down for their marketing team!

Sweden is one of the most eco-friendly countries in the world, so it is not surprising that this great marketing initiative mixing sustainability and fashion comes from a Swedish brand. Have a look at the video.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Good Love. Good Life. Good Luck.

Raanan Bar-Cohen

all about the Partnerships

yi-ching lin photography

waking up new (daily posts since 2010)

My Food And Flowers

Two of the Great Joys in Life!

WordPress Melbourne User Group

WordPress Meetups in Melbourne, Australia

%d bloggers like this: