The White Tent label was concieved in London by Evigna Tabakova, a Russian and Pedro Noronha-Feio, a Portuguese who are advocates of social responsibility and want to make it a sustainable process brand.
I love this idea, because I also think that the fashion industry should invest more money and time in finding ways to use more sustainable materials in their production lines. Fabrics can be made from so many recycled items. There are also organic cotton and bamboo fabrics that are very stylish and super comfortable. I hope that more businesses will follow the good example of some small brands that are making the difference in the fashion industry.